Prayas Financial Services Pvt Ltd (PFSPL) is a Private Company registered with the Reserve Bank of India
(RBI) as a Non-Banking Finance Company, specifically as NBFC – MFI, commencing its operations on February 6,
2020. Established on March 3, 2017, PFSPL is dedicated to empowering financially underserved households and
informal micro-enterprises by providing them with financial products and services to attain
self-sufficiency. PFSPL is a subsidiary of Ananya Finance for Inclusive Growth Private Limited (Ananya),
which is a registered NBFC with RBI. Ananya is a well-reputed organisation with track record of more than a
decade in promoting financial inclusion with focus on underserved MSMEs and low income households. Ananya
acquired a majority stake in PFSPL in June 2022 after obtaining prior approvals from RBI.
PFSPL is furthering the developmental agenda of Ananya by operating with the objective of uplifting the socio-economic conditions of low-income populations, enabling them to overcome financial challenges and improve their quality of life. By facilitating access to credit and other financial tools, we aim to foster entrepreneurship, encourage livelihood development, and promote sustainable economic growth among underserved communities. Our focus is on promoting income-generating activities, thereby fostering small businesses like tea stalls, grocery stores, beauty parlours, welding units, repair shops, fruit, and vegetable vendors, as well as agricultural and allied ventures.
A fully automated end to end technology stack has been adopted in order to streamline the customer journey, enhance operational effectiveness and improve the customer & employee experience. The entire operations are digitised with completely paperless processing of the loan applications. An inhouse proprietary BRE has been developed which has enabled automated decisioning of bureau results. The trifecta of Aadhar-Bank Account-UPI has been seamlessly integrated into the operational delivery process. The technology stack deployed consists of a mix of external vendors and in-house development.
PFSPL has become a trusted partner for low-income households and micro-enterprises seeking opportunities for growth and financial stability. The organization is driven by a strong social mission, embodying the belief that access to financial resources and services can be a catalyst for positive change. We aim to empower women to build sustainable livelihoods and achieve economic independence. With its blend of compassionate financial services, dedication to social impact, and a well-established presence in rural areas, PFSPL is committed to playing a pivotal role in fostering financial inclusion and empowering underserved communities. The company currently serves clients through its network of branches spread across Gujarat, Rajasthan, Madhya Pradesh and Uttar Pradesh.
Vision and Mission
Our Vision is to build a society 'where citizens have equal and sufficient economic and social opportunities to improve their standard of living, and where they can contribute productively towards the overall development of the country'.
Our Mission is to promote the general well-being of the poor women in the provinces and transform
these provinces into self-reliant, self-managing, just and peaceful living communities.
Board of Directors
Bhadresh Keshavlal Rawal
Founder and Non-Executive Director
Mr. Bhadresh Rawal is the Founder & Director of Prayas Organization,
a NGO involved in development activities. He has more than 30 years of
experience in the development sector.
Dinesh Hridaynarain Awasthi
Mr. Dinesh Awasthi has more than 35 years of experience in the education and livelihood development sector. He is presently the Vice Chancellor of LJ University, Ahmedabad and was earlier Director, Entrepreneurship Development Institute of India, Ahmedabad.
Mr. Surendra Srivastav holds around 37 years of professional experience with IDBI and SIDBI. He had last served as CFO and Board Member of Mudra, a subsidiary of SIDBI.
Nominee Director, Ananya
Mr. Siddharth Sinha has retired as Professor of Finance at IIM,
Ahmedabad. He has been involved in the development sector finance for
more than 10 years.
Nominee Director, Ananya
Mr. Pranav Desai leads and manages the team of Finance, Accounts,
Treasury, Taxation and Compliance. He has over two decades of experience
in BFSI sector with leading NBFC, HFC and in BC Partnerships.
MD & CEO
Mr. Abhisek Khanna has around more than 20 years of professional
experience in the banking and financial sector across SME, Mid-Market,
Farm Equipment Finance and Microfinance.
Guerol M Sari
Mr. Guerol M Sari is the COO of Gojo & Company. He has over 3 decades
of experience in retail banking, SME and digitization. He has worked
with banks and financial institutions across Europe, Africa and South
Our lending ethos focuses on promoting income-generating activities, thereby empowering individuals and informal enterprises to embark on their entrepreneurial journeys and enhance their economic prospects. We provide loans to our valued members for starting new economic activity or for enhancing the capacity of the existing income generating activity. Our focus is primarily on women and microfinance graduates located primarily in small towns and villages in the north and western part of India. We also bundle credit life insurance to provide financial protection from untimely demise of member or co-borrower.
Feel free to reach us anytime we will be more than happy to help you always
806-808, 8th Floor, Tower A, Emaar Digital Greens, Sector-61,
Gurugram- 122102, Haryana, India.
Registered Office: Satyam-1/308, Amba Business Park, Tri Mandir Campus, Above HDFC/SBI Bank, Adalaj, Gandhinagar- 382421, Gujarat, India.
Mon-Sat: 9:30 am to 6:30 pm