About Us
Prayas Financial Services Pvt Ltd (PFSPL) is a Private Company registered with the Reserve Bank of India
(RBI) as a Non-Banking Finance Company, specifically as NBFC – MFI, commencing its operations on February 6,
2020. Established on March 3, 2017, PFSPL is dedicated to empowering financially underserved households and
informal micro-enterprises by providing them with financial products and services to attain
self-sufficiency. PFSPL is a subsidiary of Ananya Finance for Inclusive Growth Private Limited (Ananya),
which is a registered NBFC with RBI. Ananya is a well-reputed organisation with track record of more than a
decade in promoting financial inclusion with focus on underserved MSMEs and low income households. Ananya
acquired a majority stake in PFSPL in June 2022 after obtaining prior approvals from RBI.
PFSPL is furthering the developmental agenda of Ananya by operating with the objective of uplifting the
socio-economic conditions of low-income populations, enabling them to overcome financial challenges and
improve their quality of life. By facilitating access to credit and other financial tools, we aim to foster
entrepreneurship, encourage livelihood development, and promote sustainable economic growth among
underserved communities. Our focus is on promoting income-generating activities, thereby fostering small
businesses like tea stalls, grocery stores, beauty parlours, welding units, repair shops, fruit, and
vegetable vendors, as well as agricultural and allied ventures.
A fully automated end to end technology stack has been adopted in order to streamline the customer journey,
enhance operational effectiveness and improve the customer & employee experience. The entire operations are
digitised with completely paperless processing of the loan applications. An inhouse proprietary BRE has been
developed which has enabled automated decisioning of bureau results. The trifecta of Aadhar-Bank Account-UPI
has been seamlessly integrated into the operational delivery process. The technology stack deployed consists
of a mix of external vendors and in-house development.
PFSPL has become a trusted partner for low-income households and micro-enterprises seeking opportunities for
growth and financial stability. The organization is driven by a strong social mission, embodying the belief
that access to financial resources and services can be a catalyst for positive change. We aim to empower
women to build sustainable livelihoods and achieve economic independence. With its blend of compassionate
financial services, dedication to social impact, and a well-established presence in rural areas, PFSPL is
committed to playing a pivotal role in fostering financial inclusion and empowering underserved communities.
The company currently serves clients through its network of branches spread across Gujarat, Rajasthan,
Madhya Pradesh and Uttar Pradesh.
Vision and Mission
Board of Directors
Products
Our lending ethos focuses on promoting income-generating activities, thereby empowering individuals and informal enterprises to embark on their entrepreneurial journeys and enhance their economic prospects. We provide loans to our valued members for starting new economic activity or for enhancing the capacity of the existing income generating activity. Our focus is primarily on women and microfinance graduates located primarily in small towns and villages in the north and western part of India. We also bundle credit life insurance to provide financial protection from untimely demise of member or co-borrower. Our loans are currently priced at a minimum, average, maximum ROI of 27% p.a. on a reducing balance method.
Our Partners
Success Stories
Contact us
Feel free to reach us anytime we will be more than happy to help you always
Location:
Corporate Office:
806-808, 8th Floor, Tower A, Emaar Digital Greens, Sector-61,
Gurugram- 122102, Haryana, India.
Registered Office:
Satyam-1/308, Amba Business Park, Tri Mandir Campus, Above HDFC/SBI Bank, Adalaj,
Gandhinagar- 382421, Gujarat, India.
Email:
care@prayasfinance.com
Call:
0124-4002821
Open Hours:
Mon-Sat: 9:30 am to 6:30 pm