About Us

Prayas Financial Services Pvt Ltd (PFSPL) is a Non-Banking Financial Company – Microfinance Institution (NBFC–MFI), registered with the Reserve Bank of India and commenced operations on February 6, 2020. Incorporated on March 3, 2017, PFSPL is committed to empowering financially underserved households and informal micro-enterprises by providing them with access to need-based financial products and services that promote self-sufficiency and economic resilience.

PFSPL is a wholly owned subsidiary of Ananya Finance for Inclusive Growth Pvt Ltd (Ananya), a reputed NBFC with over a decade of experience in advancing financial inclusion for undeserved MSMEs and low-income households. Through this association, PFSPL continues to advance Ananya's developmental mission of uplifting low-income populations, helping them overcome financial barriers, and improving their quality of life.

By facilitating access to credit and essential financial tools, PFSPL strives to foster entrepreneurship, livelihood enhancement, and sustainable economic growth in underserved communities. Its focus lies in supporting income-generating activities such as small retail and service enterprises—including tea stalls, grocery shops, beauty parlours, welding units, repair workshops, fruit and vegetable vending—as well as agricultural and allied ventures.

To ensure efficiency and transparency, PFSPL has implemented a fully automated end-to-end technology stack, enabling a seamless and paperless customer journey. The company's in-house proprietary Business Rule Engine (BRE) automates credit decisioning based on bureau data, while the Aadhaar–Bank Account–UPI integration ensures smooth digital operations. The technology framework combines in-house innovations with strategic external partnerships to enhance both customer and employee experiences.

Today, PFSPL is a trusted financial partner for low-income households and micro-entrepreneurs seeking growth and financial stability. Guided by a strong social mission, the organization firmly believes that equitable access to finance can catalyse lasting social and economic transformation. With a focus on empowering women to achieve economic independence and build sustainable livelihoods, PFSPL continues to expand its outreach through a network of branches across Gujarat, Rajasthan, Madhya Pradesh, Bihar and Uttar Pradesh.

Success Stories